This post took me back to one of the first CPD events I attended. I met so many inspiring professionals there. Fernando Guarany was one of them, and I know exactly how you felt, Sérgio, as I experienced the same after one of his sessions. If memory serves me right, the year was 2015, and all speakers I saw then had one thing in common: they all wanted to support other teachers to become more. They did that by asking thought-provoking questions about materials design and diversity, teacher adaptability, lesson planning, and stressing the importance of taking responsibility for our own development. Today, ten years later, the landscape has indeed changed as a reflection of emerging needs; however, teaching knowledge and skills are just as important. Thanks for sharing these sobering thoughts.
Thank you so much for this message, Leandro. It really resonated with me. You’re absolutely right: there was a genuine spirit of support back then, a sense that we were all in it to grow together as professionals. I think about that often when I look at how things have shifted over the past decade. The pressures are different now, but the core of what makes a great teacher—reflection, responsibility, and the drive to keep learning—hasn’t changed. I'm really glad this post brought those memories back for you too :)
I wonder how long they last, those teachers who prioritize marketing over professional development. I'm far from being an expert, but if we dig a bit deeper into marketing theory, we learn that it is precisely by building trust and credibility that we grow a sustainable business. Furthermore, content creation becomes way more easier if the content stems from real professional expertise.
Exactly, Stefanie. You can sell a weak product once, maybe twice, but people catch on fast. Sustainable success in teaching isn’t built on flashy posts; it’s built on skill, integrity, and consistency. And yes, real expertise makes marketing not just easier, but honest, right?
This post took me back to one of the first CPD events I attended. I met so many inspiring professionals there. Fernando Guarany was one of them, and I know exactly how you felt, Sérgio, as I experienced the same after one of his sessions. If memory serves me right, the year was 2015, and all speakers I saw then had one thing in common: they all wanted to support other teachers to become more. They did that by asking thought-provoking questions about materials design and diversity, teacher adaptability, lesson planning, and stressing the importance of taking responsibility for our own development. Today, ten years later, the landscape has indeed changed as a reflection of emerging needs; however, teaching knowledge and skills are just as important. Thanks for sharing these sobering thoughts.
Thank you so much for this message, Leandro. It really resonated with me. You’re absolutely right: there was a genuine spirit of support back then, a sense that we were all in it to grow together as professionals. I think about that often when I look at how things have shifted over the past decade. The pressures are different now, but the core of what makes a great teacher—reflection, responsibility, and the drive to keep learning—hasn’t changed. I'm really glad this post brought those memories back for you too :)
I wonder how long they last, those teachers who prioritize marketing over professional development. I'm far from being an expert, but if we dig a bit deeper into marketing theory, we learn that it is precisely by building trust and credibility that we grow a sustainable business. Furthermore, content creation becomes way more easier if the content stems from real professional expertise.
Exactly, Stefanie. You can sell a weak product once, maybe twice, but people catch on fast. Sustainable success in teaching isn’t built on flashy posts; it’s built on skill, integrity, and consistency. And yes, real expertise makes marketing not just easier, but honest, right?